The Hytrol Experience

David Peacock

David Peacock is the President of Hytrol. As a strategic executive with progressive experience in the manufacturing industry, David is focused on driving performance and continuing the longstanding heritage of Hytrol through lean practices and alignment of cross-functional talent. He continues to promote a culture of excellence by encouraging collaboration and communication. With a dynamic leadership style, David possesses the organizational and tactical knowledge to guide Hytrol’s people, processes, and initiatives.
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Recent Posts

David Peacock: Redefining Our Parcel Business with Silver Cell

Posted by David Peacock on May 13, 2017 11:24:00 AM

David Peacock

It's clear--consumers today are demanding more, thanks in part to the expectations set by e-commerce companies like Amazon. With this online retail growth, parcel companies are feeling the pressure.

They are expected to deliver more packages, do so quicker and at an ever-increasing level of efficiency. Material handling manufacturers must address this ongoing growth with parcel customers. Hytrol foresaw this trend and took the steps to prepare and support our integration partners and customers.

With that said, I'd like to introduce our Silver Cell.

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Topics: Manufacturing Industry, Parcel

David Peacock: Hytrol's 70th Anniversary

Posted by David Peacock on Mar 29, 2017 5:30:00 PM

David Peacock

Time flies when you're making history. That was our motto when Hytrol celebrated its 65th anniversary, and as we enter our 70th year in business, we are taking a moment to reflect on just how true that statement remains today. Hytrol is a company fueled by innovation and relationships. We understand the necessity of both if we are to fulfill the path charted for us by our founder, Tom Loberg.

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Topics: Manufacturing Industry, History of Hytrol

David Peacock: Managing Growth

Posted by David Peacock on Feb 22, 2017 10:39:00 AM

David Peacock

In many aspects, these are heady days in the material handling industry. Technology is colliding in many areas to create incredible opportunities. Often when this happens, success can appear simple. These conditions can make it easy for many to achieve success in the short term. However, to achieve lasting success as an organization, the ability to balance all aspects of growth is crucial.

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Topics: Manufacturing Industry, Leadership

David Peacock: How Innovation Affects Customers

Posted by David Peacock on Dec 13, 2016 9:43:00 AM

David Peacock

According to a survey conducted by PwC regarding innovation, 92 percent of industrial manufacturing executives said innovation is important to future revenue growth. It makes sense—to meet consumer demand in this day and age, businesses must evaluate how to solve problems and generate new capabilities to increase throughput.

However, innovation efforts can’t take off without a shared vision or strategic plan. Throwing resources at research and development won’t solve the problem. It is important to foster an environment where innovation is viewed as everyone’s responsibility.

A commitment to innovation means a commitment to creating solutions that excite customers. By focusing on customer satisfaction, innovation improves Hytrol’s service, strengthens collaboration and enhances the overall customer experience.

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Topics: Customer Experience, Manufacturing Industry

David Peacock: The 3 Ways Lean Leadership Continuously Changes the Manufacturing Sector

Posted by David Peacock on Sep 8, 2016 8:00:00 AM

David Peacock

On this blog, I’ve discussed trends in manufacturing, in mentoring, in hiring. The overarching theme for each of these topics can be summed up in one word: change. In every industry, in every generation, and in every market, change is the one constant.  Leadership is no different.  While the principles of leadership remain true throughout time, their application is no less impacted by change than any of these other areas previously discussed.

Lean leadership has demonstrated its effective applications of leadership principles in the modern workforce.  The key to its success is its ability to not only adapt to change, but its expectation of and embracing of change. Lean leaders—whether they are formal leaders within the hierarchical structure of an organization or informal leaders addressing challenges in the trenches—are committed to improvements.  These improvements are achieved through change. 

Lean leaders are people at every level of the organization who are leading change in their companies and in the industry in three main ways.

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Topics: Lean Manufacturing, Manufacturing Industry, Leadership

David Peacock: Material Handling Acquisition Effects on Customers

Posted by David Peacock on Aug 2, 2016 9:00:00 AM

David Peacock

Is your conveyor company the same company it was last year? If it’s Hytrol, it is.

Recently some major players in the material handling industry were acquired through business agreements, and while an acquisition does not spell disaster, it’s always a harbinger of change.  Usually it is a bittersweet moment for those at the company, a period of uncertainty for the customer and the end for the old way of doing business.

I have seen and been involved with multiple acquisitions in previous companies.  Those experiences, both good and bad, have taught me that there is peace of mind working at a company whose culture and processes change naturally to meet customer needs and expectations and not as a result of an acquisition.

Acquisitions matter for customers, and there are three main reasons why.

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Topics: Careers, Manufacturing Industry

David Peacock: Fostering Millennial Talent as a Baby Boomer

Posted by David Peacock on Jul 12, 2016 9:00:00 AM

David Peacock

It’s a tough fact to swallow: the skills gap in manufacturing means that 2 million jobs will potentially go unfulfilled in the next decade in this sector. The solution to this problem can be even tougher for an older generation to face: we need Millennials in our workforce, and we need them now.

Let me start by saying that I dislike being categorized as a boomer and suspect many others dislike being categorized by age. Not everyone fits neatly into these categories, but it does offer a framework to address an ongoing challenge.

As a Baby Boomer I know about the stereotypes that are placed on Millennials—they’re often portrayed as lazy, unloyal, and ungrateful. I haven’t found that to be the case. To recruit this generation to our industry, we need to be aware that Millennials are simply less constrained by what we see as conventional behavior. At their core, they need to be inspired, to be mentored, and to be recognized. That’s really not very different from every other group. The difference is in how we accomplish that inspiration, motivation and recognition. It’s up to our generation to figure out the most efficient ways to do this.

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Topics: Careers, Manufacturing Industry

David Peacock: 4 Practical Ways to Promote Safety in Manufacturing Environments

Posted by David Peacock on Jun 16, 2016 7:00:00 AM

David Peacock

At Hytrol, we create the most advanced material handling solutions in the world, and we couldn't do that without the dedication of each and every employee who walks through these doors.  We also recognize that a manufacturing facility has the potential for a higher rate of accidents than working in an office cubicle. Safety is more than a metric to us— it's a guarantee that we'll get each employee home safely to their families and friends.

Taking steps toward your workers’ safety is imperative to a thriving environment. It creates more loyal employees, improves quality, and reduces the costs of injuries. You want to take all the steps you can toward building a safe environment before an accident happens. These are four practical solutions that will move your workplace toward a safer environment.


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Topics: Who We Are, Manufacturing Industry

David Peacock: Attributes to Look for in a Material Handling Integrator

Posted by David Peacock on May 10, 2016 7:00:00 AM

David Peacock

A material handling system is a huge investment and often establishes the performance capabilities of the organization.  Consequently, experience and communication are key attributes to look for when choosing a partner that will aid you in designing and implementing the appropriate solution for your business.  The right integration partner has the experience in your application and is a strong communicator.  They must be if they are going to be your point person, your translator, your expert, and your teammate.


Hytrol works solely through a curated list of integration partners and has done so from the beginning.  Our integration partner network has been built over a 60+ year period.  Each partner is different—they focus on different industries, different scales of projects, and have different capabilities for their customer networks.  Yet they all must possess certain key attributes. Working with them, we have learned over the years which of these attributes increase the probability of a successful project and a successful relationship.  We are glad to share the insights we have gleaned throughout our years in the industry.  These are the most important attributes you should look for in a material handling integrator.


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Topics: Who We Are, Manufacturing Industry

David Peacock: The Top Questions to Ask Trade Show Exhibitors

Posted by David Peacock on Feb 25, 2016 7:00:00 AM

David Peacock

Going to a trade show can give you insight into your industry. The knowledge and exposure to products and resources is of great value in itself. But if you’re attending a trade show for more specific information about a solution, where do you start? There are many exhibitors who may be offering the kind of solution you want, but in a decades-long commitment like a material handling solution, it is crucial to find a company that you’ll want to work with in the long run. This list of questions can help you find the partnership you’re looking for.


Have you had experience with the solution I need?

You may know a lot about the solution you’re seeking, or you may have just a few details. Either way, it is imperative that your material handling supplier has experience with your solution to ensure that they can meet your needs and overcome your challenges; the more experience the better.


How do I integrate your solutions?

Are you starting from the ground up with your solution, or are you integrating it into a system that you already have? If you already have some equipment, you should make sure that your solutions expert can provide the answers you need. This will save you time and money down the road.


What is your lead time?

If you have an immediate need for a new solution, lead time is key. Find out what lead time guarantees the exhibitor has available, what their average lead time is, and their on-time performance. Make sure that lead time can satisfy your requirements.


How much of your product is outsourced?

Offshoring may save a company money in initial costs, but the long-term quality and production can suffer. A business that onshores production has some distinct advantages:

  • Production can respond to your changing needs immediately
  • They perform quality control within the production process—not after—so you won’t be paying for the production of any faulty equipment
  • Their accountability to customers increases


Who is my main contact?

Telling you to call the company line isn’t enough. You should always have a main contact to walk you through each step of the process. They’ll handle any concerns, and be tied to the completion and the success of your project.


Do you offer equipment testing?

Investing in a material handling solution is a large transaction. The exhibitor should be able to offer testing for your product to make sure the integration is seamless, from start to finish. Ask if product testing is part of the process.


Where can I find references?

Some of the best resources you’ll find aren’t just statistics; they’re the experiences of those who have found success in the same kind of solution you’re looking for. Companies should have online reference materials, whether in video or written content, that you can peruse to expand your own understanding of the solution you require.


What kind of after-sale support do you offer?

A good business’s service doesn’t stop at the sale. After-sale support should be efficient, effective, and easy to access. Not only will this help your operation—it may save you some headaches down the line. Ask specifically about product guarantees, equipment training, and customer service data.


Many companies build material handling solutions. Finding the partnership that’s the right fit for your business can positively affect your bottom line for years to come. 


See if Hytrol is the right fit for your company. Meet with us at MODEX 2016 in Booth #2427.


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David_Peacock-1.jpgDavid Peacock is President of Hytrol. As a strategic executive with progressive experience in the manufacturing industry, David is focused on driving performance and continuing the company’s longstanding heritage through lean practices and alignment of cross-functional talent. He continues to promote a culture of excellence by encouraging collaboration and communication. With a dynamic leadership style, David possesses the organizational and tactical knowledge to guide Hytrol’s people, processes, and initiatives.


Read More

Topics: Who We Are, Manufacturing Industry, MODEX 2016