The Hytrol Experience

David Peacock: The Integration Partner Network

Posted by David Peacock on Jan 14, 2016 3:00:00 PM

David Peacock

At Hytrol, we build material handling systems that are the best in the world, but our strength lies equally in the world class implementation and service provided by our integration partner network. The Hytrol Integration Partner Network is the key to success, for both Hytrol and our customers.

So many companies attempt to serve the world with a handful of internal sales representatives. At Hytrol, we know that our customers want more than that. Whether distribution centers or manufacturing plants, our customers want service access within miles and minutes, and that’s where the Hytrol Integration Partner Network comes in.

Integration partners are the only way Hytrol goes to market, and they are instrumental to the Hytrol value proposition through their:

  • Consultation, layout, and design assistance
  • Best of breed solutions
  • Engineering services
  • Installation
  • Software and support
  • Field training and training through Hytrol
  • Life cycle support


1001626_10151482135399135_1001200871_n.jpgWe began building a large network of integration partners more th


an 50 years ago with a handshake and a promise. We continue those relationships today, and we’re dedicated to them in the future, working collaboratively with the IP to give our customers competitive advantages of service, support, and accessibility.

It’s true that our integration partners add value to Hytrol by functioning as our sales force—we have sold exclusively through this network for decades—but the most unique aspect of this network is the value of the relationship between Hytrol and those partners.  Hytrol works hard to match the needs of the customers, and by connecting a customer to an integration partner, we know that they’ll get the quality service and product we’re known for. We can only do this because of the great relationships we have with our partners.

Everyone has different talents and skills, and different interests and abilities. We recognize these differences among our integration partnerships, which is why we have more than 100 IPs with whom we work. Some IPs are larger organizations with multiple offices around the world; other integration partners are very focused on a small geographic area or market segment in which they know both the people and the ins and outs of that market.

We take these partnerships very seriously, methodically and carefully adding new integration partners in response to our customers’ needs. If there is a gap in how rapidly or effectively we respond to customers, we work with our integration partners to ensure that we are always the right choice.

Hytrol meets with integration partners many times throughout the year, whether at a joint site visit, training seminars, conferences, or detailed design reviews. We’re dedicated to our integration partners in the same way that we’re dedicated to our customers. A strong relationship is critical in an investment, and our relationship with integration partners is one that does not disappoint.  


David Peacock
Hytrol President

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Topics: Who We Are, 2016 Outlook

David Peacock: Engaging and Retaining Manufacturing Employees

Posted by David Peacock on Jan 7, 2016 8:00:00 AM

David Peacock

Companies are shifting their business operations in many directions. Some are offshoring certain operations while simultaneously bringing other activities back to the United States. Now more than ever, companies are looking at a wide variety of factors beyond labor costs, including availability of quality employees with the intrinsic desire to contribute to a greater purpose.

More manufacturing jobs are returning to the United States, and many workers are on the edge of retiring. This has created a skilled workforce issue in the United States. It is crucial to offer the current workforce opportunities to grow, learn, and contribute. 

At Hytrol, we continuously look at these opportunities, refining career paths for every position in our organization. We map out critical skillsets and develop those skillsets through equipment training, technical training, and soft skills training—we even offer personal financial management training to our employees. 

The details of these opportunities may look slightly different at your company, but the end goal is the same: to create an environment of growth and innovation in which employees are encouraged to bring new ideas to the table and master their skillsets. It is important to foster a culture of opportunity for current and future employees; to do so, we should keep the following aspects in mind.


  1. Set SMART goals.

A crucial component for success is a clearly-defined mission. It is important to set objectives for both individuals and departments that are: Specific, Measurable, Attainable, Realistic, and Time-bound. At Hytrol, we want to know that our employees understand the bigger picture and how they play a role in Hytrol's overall purpose. This is critical in creating our culture of growth and opportunity.

  1. Foster an innovative atmosphere.

A clearly defined mission and shared vision will create cohesion in your business.You cannot force creativity, but the right setting can put the team in the mindset for developing innovation. By establishing an environment built on servant leadership, passion, and communication, we set the parameters for success.

  1. Build cohesion.

Having a shared vision helps an organization to run smoothly. We do encourage different perspectives and opinions, but focus on team members who align with our culture.

  1. Leverage the strengths of individuals.

Hire people who are passionate about what they do. By building off the strengths of each individual, this last point becomes very easy and the team as a whole becomes stronger.


By creating a sustained and dynamic career path for team members, Hytrol encourages active participation and a culture of ownership. Employees choose to provide a quality product or service, because they feel valued. At Hytrol, we are committed to creating a culture of longevity and passion, where employees can thrive through the promise of work-life balance, innovation, and engagement.


We want to hear from you. What other aspects of your company culture do you believe help with employee retainment and engagement?


David Peacock
Hytrol President

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Topics: Who We Are, 2016 Outlook

David Peacock: Hytrol's 2016 Outlook

Posted by David Peacock on Dec 31, 2015 8:00:00 AM

David Peacock, Hytrol PresidentHappy New Year. 2016 is on target to be the best year in Hytrol history. We could not do this without our Hytrol family and team.

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Topics: Who We Are, 2016 Outlook