In a lean environment, everything is about the customer. Every process and every product should add value. That's where product management comes in.
In the traditional method of business, an engineer may design product technology, a marketing team will research the best way to showcase a product, and business development will connect end users with your business. Product management still utilizes all three roles, but the manager creates a structure and takes responsibility for the overall process. The product manager must be fluent in all three areas to be able to take a product from its beginning stages to the end result.
Here are some benefits of having a product manager on board: