It’s difficult to separate yourself from running the business to work on changing the business. That’s something I heard early in my role in strategic planning, and it has stuck with me. Running the business requires a lot of effort and focus, and often people forget to think about what happens 5 or 10 years down the line. That’s where strategic planning comes in. The goal of strategic planning is to define the vision for your company and help you get there. It helps you create the processes, te...
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