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Whitney Blackburn

Whitney Blackburn

Whitney Blackburn is the Brand Manager for Hytrol, where she oversees the marketing department. Whitney has a BFA in Graphic Design from Arkansas State University, is pursuing an MA in Leadership and Organizational Development from Saint Louis University, and has previously served on the Board of Directors for the American Advertising Federation of Northeast Arkansas and The Woman's Discovery Center.

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Recent Posts

If you’ve been around digital marketing, you’ve heard the term “SEO.” It stands for search engine optimization, and it’s a priority for those seeking more potential customers on their sites. Here’s the gist: SEO is a way to help your website rank higher on search engines, so when someone types in a search (for instance, “Where can I buy...?”), your business will show up on the first page.
One of the most dangerous sentences in business is, “It’s always been done this way,” and that is doubly true when talking to material handling and manufacturing companies. The way we do business is always changing due to customer demands, and the way we market ourselves must change, too.
>   Founded in 1933 at the end of the prohibition era, the Oregon Liquor Control Commission (OLCC) now serves as the sole distributor for distilled spirits in the state, serving more than 260 liquor stores. Their main facility is located in Portland, Oregon, with 42 full time employees covering two shifts. The Portland operation has expanded three times. First in 1977, again in 2007, and the most recent expansion coming in 2016. This newest venture was their most ambitious yet, as they set their...
  Founded in 1960, SalSon Logistics is a leading third-party logistics company, providing supply chain management solutions for a wide range of companies. Since its inception, SalSon has grown into a multimillion dollar company with locations throughout the eastern United States.   With over 1,000 employees and one million square feet of warehousing space, the 3PL provides an array of services and capabilities, from import and export services to transportation and trucking to warehousing and dis...
  The plastic chain on the Connex™ AL series stretches naturally over time, and may need to be tensioned.
  Hytrol’s Aluminum Connex™ line has a quiet, modular design and is created for easy installation.
  Hytrol’s match mark decals signify how multiple conveyor units have been engineered for setup. They also have a printed QR code which references the Factory Order Number.
  The timing belts in your material handling operation must be properly tensioned in order to run smoothly and efficiently.
  When you order a belt in HEROES, the belt defaults to the shortest length, the narrowest width, and less lacing. Use the following steps to specify the properties of your belt.
A family dairy farm had already made the leap into the juice and beverage industry. In 2004, Hytrol and its integration partner helped them transition into the role of a major distributor for beverages across the United States.   Founded in 1939, Arcadia Farms began as a first generation dairy business located in Arden, North Carolina. Since then, they’ve grown into a major brand which provides a wide variety of non-carbonated juices, drinks, and teas to companies across the country. Their 200,0...
  The E24™ 3.0 card offers increased versatility and reliability over the previous generation. To install this technology, follow proper lock-out tag-out procedures and then mount the control in a location where the motor cable reaches the connection header, but does not strain the cable connector or header. Select the motor you will be using by matching the control settings to the motor in use. Turn switch 2-5 to the OFF position for a 100-watt motor; turn it to the ON position for maximum perf...