The Evolution of Dick’s Sporting Goods

Dicks_Sporting_GoodsDick’s Sporting Goods has come a long way from its founding in 1948 by Dick Stack as a bait and tackle outpost in upstate Binghamton, NY, as recently reported Retail Dive. There are now some 600 Dick’s 
stores nationwide, and counting. From the perspective of retail, it has actually come quite a ways in recent years and months, too, thanks to a concerted all-channels effort and a close watch on merchandising. 

Agility in retail means adjusting to shifting categories. Mid-century bait-and-tackle retailers had a limited, but focused, range of goods. Shoppers knew exactly what they wanted to purchase and where to purchase it. These days, sporting goods retailers like Dick’s have a wide range of products to offer, from guns to yoga pants. Even the biggest stores have to decide how to divvy up the space, adds Daphne Howland, who serves as a contributing editor for Retail Dive.

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