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Paige Carswell

Quick SEO Tips to Boost Your Online Performance

SEO for Manufacturing
If you’ve been around digital marketing, you’ve heard the term “SEO.” It stands for search engine optimization, and it’s a priority for those seeking more potential customers on their sites. Here’s the gist: SEO is a way to help your website rank higher on search engines, so when someone types in a search (for instance, “Where can I buy...?”), your business will show up on the first page.

Digital Marketing 101 for Manufacturers

Strategic Ideas
One of the most dangerous sentences in business is, “It’s always been done this way,” and that is doubly true when talking to material handling and manufacturing companies. The way we do business is always changing due to customer demands, and the way we market ourselves must change, too.

3 Ways to Be Proactive with Workplace Safety

Manufacturing Careers
One of a good employer's top goals is to make sure employees go home as healthy as they came in. Taking steps toward your workers’ safety is imperative to a thriving environment; it creates more loyal employees, improves quality, and reduces the costs of injuries. When you want to take the next step before an injury or fine happens, these proactive steps will help you on your way.

Case Study: Roche Diagnostics

E-Commerce Warehosue Solutions
After comparing its warehousing operations to industry best practices, Roche Diagnostics Operations (RDO) revealed opportunities to improve processes by standardizing across all warehouses and implementing a more automated material handling system. Hytrol Conveyor Company and Bastian Solutions helped Roche increase pack rates, reduce operating costs, and gain better visibility of carton-level details.

Case Study: Monoprice E-Commerce

E-Commerce Warehosue Solutions
Monoprice is an e-commerce leader specializing in high-quality cables, components, and accessories for computer and consumer electronics. Established in 2002, the company has built a reputation by its customers' word-of-mouth. 

Case Study: Arcadia Farms Beverage and Foodservice

Hytrol Relationship Focus
Founded 75 years ago in 1939, Arcadia Dairy Farms, Inc. was a small first generation dairy business with 30 cows and 70 acres in Arden, North Carolina. Today, while still a family business, Arcadia has a 200,000 square foot automated facility that supplies club, drug, food, foodservice, mass and wholesale channels.